That’s NOT Clip Art!

Posted in Advertising, Art & Design, Illustration, on

That's NOT Clipart!

In my time working as a designer and illustrator at the Idea Factory, I’ve done many projects for clients who didn’t specifically request illustration, but I had included it as part of the design when I thought that it was more appropriate than a photograph.

Then, there have been instances where the client would give feedback; automatically dismissing the concept and asking to remove the illustration because they didn’t want “clip art.”
Now, it can be hard to convince a client after receiving such feedback that illustration and clip art are not always the same things — so usually the illustration gets removed and a stock photo is popped back in.

It seems like some clients feel that illustration of any kind is “clip art” — and after hearing designers complain for years about how “clip art is terrible” — the lines between clip art and appropriate and meaningful illustration have been blurred.

Not all designers are illustrators, nor does budget always allow for custom artwork, so sometimes designers do grab a stock illustration to use in their designs. Technically, this can be considered clip art, but it’s important to keep in mind that clip art itself is not bad, assuming it’s used appropriately and with reason. Traditionally, clip art has gotten a bad wrap because of its overuse by anyone who needed to spice up a homemade design project in a word processor. Often, it’s used by small businesses that might not be able to afford professional design services. And, most of the time, the finished work comes out looking tacky and cheap. But in the hands of a skilled designer, both custom illustration and stock illustration can work wonders in a design.

So, how can designers get their clients past this apparent illustration-phobia?

Educate the client. Explain why you chose to use illustration instead a photograph. A photograph of a girl dancing to music for a bar advertisement might not fit the existing creative or appeal to the target audience as well as a custom illustration would, which can be integrated seamlessly and appropriately.

Illustration allows designers to push creative boundaries where photographic manipulation or expensive 3D rendering might not be a practical option due to budgetary restraints, availability of talent, or other factors. Take the following ad campaign from the Warsaw Metropolitan Police. Imagine doing that with a real model!

Explain that custom illustration is something the client can own and build their brand with — it won’t be found in the designs of any other competitor.

Illustration does seem to be finding its place yet again in the advertising industry. The back-to-basics trend is strong and continuing to grow — we’re seeing illustration not only as a way to break through the clutter of computer generated, highly retouched imagery — but also as a coveted art form. Clients, trust your designer and give them the benefit of the doubt next time you’re presented with an illustrated concept — don’t be afraid to try something new!

Photo of Geri Coady

About Me

I’m Geri Coady — a designer and illustrator from St. John’s, Newfoundland — now living in Nottingham, UK. I've got an eye for detail, a passion for the web, and I'm ready to work with clients worldwide. Want to learn more?

37 Comments

Play Dvd In windows 10
  • Play Dvd In windows 10

Here the homepage where you can know about how to play dvd in windows 10 without any registration.

henry
  • henry

You did really good work. I really appreciate your new and different post.
Please guys keep it up and share with us some unique post in the future…
https://www.rulesofsurvivalpc.co/

William
  • William

It's a very rewarding experience when you seem to adore a celebrity and suddenly there's a once in a million chance where you can meet them. Moreover, getting noticed by them is even more rewarding. The photographs look amazing and can't wait for more updates! This best custom essay writers can help you to find more.

Matt Brown
  • Matt Brown

Alpha writing services provide you the best in class, plagiarism free and value for money blog at your convenient time from expert Writers. academic research paper

Anna Wallace
  • Anna Wallace

Antivirus Support -Contact for assistance on Antivirus, Internet Security, and security software. Make your computer secure and virus free. norton.com setup

Jack
  • Jack

Educating the client is the best way to do business. Period!


Jack,

PVC Flat Roofing

replica watches
  • replica watches

Omega's constellation series of replica watch coaxial watches

Bitdefender support number
  • Bitdefender support number

Your Post is Very Good and If you are facing problems with Bitdefender antivirus Call our Bitdefender antivirus support number

Avast Support Number
  • Avast Support Number

Thank for Informining Us and We Provides best technical support | Avast Support Number

Critical OPS PC
  • Critical OPS PC

Thanks for the great post! Keep it up with the good work!

henry
  • henry

I simply want to tell you that I am new to weblog and definitely liked this blog site.
I have been meaning to write something like this on my website and you have given me an idea.Free Fire PC

webhostingonedollar
  • webhostingonedollar

I have read a few of the articles on your website now, and I really like your 1$ domain style of blogging. I shared your article with my friend. I hope people like your article and give good feedback.

Dan
  • Dan

Pardon me for asking, what is illustration? How is it different compared to normal photographs? I come from an urgent care pensacola website, I would like to learn more web design tricks.

Wylie Cherry
  • Wylie Cherry
Tito Boyer
  • Tito Boyer

Get the dissertation writing service students look for these days with the prime focus being creating a well researched and lively content on any topic. Management Thesis help Well thanks for posting such an outstanding idea. I like this blog & I like the topic and thinking of making it right.


Mcafee Support
  • Mcafee Support

nice post

hassan jailm
  • hassan jailm

Stream authorization is a method to separate bot traffic from the human traffic. One of the most common of all is vidup.me/pair

HamzaCh1
  • HamzaCh1

Thank you to admin for sharing this with us here. This will help me out in my cv editor online and that is just the best thing for me right now. I love to read amazing things like this post here. Download hd cartoon apk

letoyezer
  • letoyezer

Wegmans Food Markets, Inc. is a privately held American regional supermarket chain headquartered in Rochester, New York. As of April 2018, mywegmasconnect had 96 stores in the mid-Atlantic and New England regions, in New York, Pennsylvania, New Jersey, Maryland, Massachusetts, and Virginia.

No Wifi Games Free
  • No Wifi Games Free

This is a treasure trove of information. Thanks for sharing this. Just like in music, you have to know how where to look for the good.
check out a very useful post for android user...No Wifi Games Free. this article helps gamer also...

Richard Lipman
  • Richard Lipman

Throughout his research, he offered at the Montreal Neurological Institute and Hospital (IHNM) and the Mackay Center.

Rosa L. Robinson
  • Rosa L. Robinson

Richard Lipman Throughout his research, he offered at the Montreal Neurological Institute and Hospital (IHNM) and the Mackay Center.

movie downloader
  • movie downloader

Thanks for sharing this marvelous post. I m very pleased to read this article.movie downloader

installing Norton Antivirus on MAC
  • installing Norton Antivirus on MAC



Great post full of useful tips! If you stuck on antivirus issue Fix that with us.
It just for you and your product safety.Kindly visit
installing Norton Antivirus on MAC


Fixingmgr
  • Fixingmgr

I used to visit this website because of this web page content genuine information. If you are experiencing trouble with wireless router visit Fixingmgr

www.routerlogin.net
  • www.routerlogin.net

Thanks for sharing this marvelous post. I m very pleased to read this article.www.routerlogin.net

Movie Downloader
  • Movie Downloader

Thanks for sharing this marvelous post. I m very pleased to read this article.Movie Downloader

Netgear Router Login
  • Netgear Router Login

Every weekend I used to visit this website because of this web page content genuine information. If you are experiencing trouble with Netgear Router visit Netgear Router Login

Leave a Comment

Please enter the word you see in the image below: